When I read this news on Firstpost I was literally shocked and confused. I thought “Am I reading this on FakingNews??!!” But then I reassured myself and as we all know it’s a fact that Micromax has chosen their Brand Ambassador as Hugh Jackman who is an Australian actor and famously known as “Wolverine Star”. Now let’s see what he has said as a brand ambassador of Micromax.
“I am extremely thrilled and honoured to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket.”
“The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life,” added the 45-year-old.
And then I thought now Indian brands are trying to catch the bus which they missed and in coming years we might see Micromax in Interbrand ranking. However, every bold move brings critiques at every possible point, but there are also many people who are praising this decision, possibly because they are fans of Hugh Jackman or they may be too patriotic while seeing Indian brand having brand ambassador of Hollywood.
Whereas people are also criticizing on Micromax service center and quality of mobiles which is a serious issue and Micromax should work on it first, we are not saying that taking Hugh Jackman is a bad idea or it’s not worth it. Definitely it will work for your brand as brand association with top class celebrity always works. But once the quality of mobiles and service centers are good enough then the association with Hugh Jackman would have definitely been more effective than it is now.
Author: Choudhary Harish