Satyamev Jayate Season 3: #MumkinHai

The new season of Satyamev Jayate will begin on 5th October, scheduled every Sunday 11 am. Undoubtedly, it is one of the most successful reality shows ever, which has really helped people by increasing awareness about many critical issues in our country related to corruption, domestic violence, health etc.

This week 2 new ads were telecast for Season 3. But Aamir Khan is missing in it unlike previous ads. Is it because he has created enough brand awareness and brand building, is a question.

  1. Satyamev Jayate – Bus ad.

Wow! I can say this is simply awesome with insights taken from the basic incidents which happen in bus by perverted guys. In this ad we can see how these perverted guys takes the advantage in buses and girls face problem in commuting in India.

Simple and very effective ad it is, and the best part of this ad is when conductor of bus see whole incident, instead of reacting he says “Satyamev Jayate phir se shuru ho raha hai Sunday subah 11 baje, tum dekhna jarur” (Satyamev Jayate is starting again on Sunday at 11 am, make sure you watch it.) The inbuilt sense is because these people need to watch the show.

  1. Satyamev Jayate – Office ad.

I felt something is missing in this ad. In a way, the story is too short to engage people. The ad shows people, who don’t want to stand in long queues, how they bribe the gate keepers in government offices and get their work done.

The main character of the ad, a rich and arrogant guy comes to government office and seeing the long queue he calls the gate keepers and tries to bribe him to do his work. And yet again the gate keeper says “Aap Sunday ko kya kar rahe hai, Sunday subah 11 baje Satyamev Jayate wapas aara hai, dekhiyega jarur” (what are you doing on Sunday, Sunday 11 AM Satyamev Jayate is coming back make sure you watch it.)

Any comments and suggestions are welcome.

Author: Choudhary Harish


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