This should be a benchmark, not only for airlines but for other all companies for how they can help the people and give back to the society even when they are not your target consumers nor will be in near future. Fantastic work done by WestJet, a Canadian airlines which is well known in every corner of world today. It is not because of their advertising but for the good cause and bringing a smile on everyone’s face. This time they made a spectacular act of gifting a horse on demand of one old guy and made everyone speechless. They bowled over everyone with surprises for the residents of a village in the Dominican Republic where they can’t have any potential business.
Now check it out this “Why We Did It”