Ministry of Tourism India: Incredible India

Good food, awesome heritage, way too much history to be taught in school, a mix of old and new, a mix of religions, well, let’s face it, India is an incredible country. However much we think of it, we always end up missing something or the other. As highlighted by Ogilvy’s new Incredible India film, we have forgotten Jammu & Kashmir. There is more to the state than terrorism and violence. With a very minimalistic approach, this film brings out all that is good in our Northern-most state and it is done beautifully. So I’ll just let the film do the talking.


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